Father's Day subscription from Bespoke

I was impressed with the recent Father's Day promotional email from Bespoke Post.  For all the possible subscriptions out there, Bespoke Post is one of the great ones for father's day. There are some other really great ones I will write about in a following post.  However, back to Bespoke Post, they sent an email that made it a no brainer for me to pick my father's day present. 

Take a look at this step by step email: 

Doesn't this look simple? Okay, so now I pick the "Lather" box for my father's day present. 

Cost: $45/month, shipping is included

What is it: monthly themed lifestyle box for men

Best for: gentleman who enjoys craft cocktails, wears polished shoes and likes to shop at Nordstroms.